How to Use Email Opens Data to Increase Video Views

27 Apr- 10 min read

Are you struggling to get more views on your video content? Do you often wonder why your email campaigns are not yielding the desired results? The solution to your problem lies in email opens data. By understanding this data, you can tailor your video content and email campaigns to boost engagement and drive more views. In this article, we will explore the ways in which email opens data can help increase your video views and provide tips on how to use it effectively.

Understanding Email Opens Data

Email marketing has become an essential tool for businesses to reach out to their customers and promote their products and services. However, sending out an email is not enough. You need to know how your subscribers are engaging with your emails to improve your campaigns and maximize your ROI. This is where email opens data comes in.

What is Email Opens Data?

Email opens data refers to the information that email marketing platforms provide on the number of times your emails are opened, who opens them, and on what devices. This data is collected through tracking pixels, which are small, invisible images embedded in the email. When a subscriber opens the email, the tracking pixel sends a signal to the email marketing platform, which records the open event.

The email opens data includes information on the open rates, unique open rates, and the devices used to open them. Open rates refer to the percentage of emails that were opened out of the total number of emails sent. Unique open rates refer to the percentage of unique subscribers who opened the email. Device data provides information on the type of device used to open the email, such as desktop, mobile, or tablet.

Importance of Tracking Email Opens

Tracking email opens is essential because it helps you gauge the effectiveness of your email campaigns. By monitoring the open rates, you can identify which emails generate the most interest and tailor your content and messaging accordingly. You can also identify which subscribers are more engaged and active, allowing you to personalize their experience and offer targeted content.

Moreover, email opens data can help you identify potential issues with your email campaigns. For instance, if you notice a low open rate, it could be an indication that your subject line is not compelling enough or that your email content is not relevant to your subscribers. By identifying these issues, you can take corrective measures and improve your future campaigns.

Key Metrics to Monitor in Email Opens Data

Apart from open rates, there are several other metrics that you can monitor in email opens data to gain a better understanding of your subscribers’ behavior and engagement. One of these metrics is click-through rates, which refer to the percentage of subscribers who clicked on a link in your email. This metric can help you identify which links are generating the most interest and which ones need improvement.

Bounce rates are another important metric to monitor. Bounces occur when an email is returned to the sender because it could not be delivered to the recipient’s inbox. High bounce rates can be an indication that your email list needs cleaning, or that your emails are being flagged as spam.

Conversion rates are also crucial metrics to monitor. Conversion rates refer to the percentage of subscribers who took a desired action, such as making a purchase or filling out a form, after clicking on a link in your email. By monitoring conversion rates, you can identify which emails are driving the most conversions and optimize your campaigns accordingly.

In conclusion, email opens data is a valuable tool for understanding your audience’s engagement with your email campaigns and identifying the areas that need improvement. By monitoring key metrics such as open rates, click-through rates, bounce rates, and conversion rates, you can gain valuable insights into your subscribers’ behavior and tailor your email campaigns to maximize your ROI.

Segmenting Your Email List

Segmenting your email list involves dividing your subscribers into smaller groups based on common characteristics or behaviors. By creating targeted campaigns and messages for each group, you can increase engagement and drive more views.

But why is it important to segment your email list? Let’s dive deeper into the benefits and criteria for segmenting your audience.

Criteria for Segmenting Your Audience

The criteria for segmenting your email list will depend on your business objectives and the nature of your content. You can segment your audience based on demographics, behavior, preferences, past purchase history, and more. The key is to identify what factors are most relevant to your business and your subscribers.

For example, if you are a fitness brand, you could segment your audience based on their fitness goals or interests. You could have one segment for people interested in weight loss, another for people interested in strength training, and so on.

Benefits of Email List Segmentation

By segmenting your email list, you can send targeted messages that are more relevant to your subscribers’ interests and needs. This increases the likelihood of them engaging with your content and driving more views. Segmentation also helps improve email open rates and reduces churn rates, as subscribers are more likely to remain engaged with content that is relevant to them.

In fact, according to a study by Mailchimp, segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. Additionally, click-through rates are 100.95% higher in segmented campaigns compared to non-segmented campaigns.

Creating Targeted Email Campaigns

Once you have segmented your audience, you can create targeted email campaigns that cater to each group’s interests and needs. This could involve sending personalized product recommendations, exclusive offers, or informative content that caters to each group’s preferences.

For example, if you have a segment of subscribers who are interested in weight loss, you could send them a series of emails with healthy recipes, workout tips, and success stories from other people who have lost weight. This type of content is more likely to resonate with this group and encourage them to engage with your brand.

In conclusion, segmenting your email list is a powerful way to improve engagement and drive more views. By identifying the criteria for segmenting your audience and creating targeted email campaigns, you can deliver content that is more relevant and valuable to your subscribers.

Crafting Engaging Video Content

Creating engaging video content requires understanding your audience’s interests and behaviors. By delivering content that resonates with them, you can increase engagement and drive more views.

But what makes video content engaging? It’s not just about having high-quality production values (although that certainly helps). Engaging video content is about telling a story that connects with your audience on an emotional level. It’s about creating a sense of excitement, wonder, or curiosity that keeps them watching from beginning to end.

Identifying Your Audience’s Interests

Identifying your audience’s interests involves analyzing their behavior and past engagement with your content. This could include analyzing data on the types of videos they watch, the length of time they spend watching, and the devices they use to watch them. By gathering this information, you can create videos that cater to their interests and preferences.

For example, if you’re creating videos for a fashion brand, you might find that your audience is particularly interested in sustainable fashion. By creating videos that highlight your brand’s commitment to sustainability, you can increase engagement and build a loyal following.

Tips for Creating Compelling Videos

To create compelling videos, you should focus on creating a compelling narrative, using visual cues and storytelling techniques that captivate your audience. You should also ensure that your videos are optimized for different devices and platforms, as this will improve their accessibility and engagement rates.

One effective storytelling technique is to use a “hero’s journey” narrative structure. This involves taking your audience on a journey, with a clear beginning, middle, and end. You might start by introducing a problem or challenge, then show how your brand or product can help solve it. By the end of the video, your audience should feel like they’ve been on a journey with you, and be excited to take action.

Using Video Thumbnails to Boost Click-Through Rates

Video thumbnails act as a preview of your video and can increase the likelihood of people clicking through to watch it. Using high-quality thumbnails that are visually compelling and representative of your video content can help drive more clicks and ultimately increase video views.

When creating video thumbnails, it’s important to think about the emotions you want to evoke in your audience. Do you want them to feel excited, curious, or inspired? Use images and text that reflect these emotions, and make sure the thumbnail is clear and easy to read.

By following these tips, you can create video content that not only engages your audience, but also drives more views and helps your brand stand out in a crowded digital landscape.

Integrating Videos into Your Email Campaigns

Integrating videos into your email campaigns is a fantastic way to increase engagement and drive more views. With videos, you can create visually appealing and interactive content that captures your audience’s attention and encourages them to take action. But how can you ensure that your video content is effective in your email campaigns?

One of the best practices for embedding videos in emails is to use an email marketing platform that supports video embedding. This will ensure that your videos are properly displayed and can be played directly from the email without requiring your subscribers to click through to an external site. Additionally, it’s crucial to ensure that your videos are hosted on a reliable and secure platform, such as YouTube or Vimeo, and optimized for different devices and email clients. By doing so, you can ensure that your videos are accessible to all of your subscribers, regardless of the device or email client they are using.

Before sending out your email campaign, it’s important to test and preview your email to catch any delivery or display issues. This will help you ensure that your videos are properly embedded and that your subscribers can easily view and interact with them.

Using Video CTAs to Drive Engagement

Video CTAs or call-to-actions are buttons or links that prompt your viewers to take action after watching your video. They can be used to encourage subscribers to click through to your website or landing page, sign up for promotional offers, or engage with your brand on social media. By using the right CTA, you can significantly increase engagement and drive more views.

When creating your video CTAs, it’s important to make them clear and concise. Use action-oriented language and consider placing the CTA at the end of the video to prompt viewers to take action once they have finished watching. Additionally, it’s important to ensure that your CTAs are properly linked and that they lead to a relevant and engaging landing page.

A/B Testing Video Elements in Emails

Similar to testing different email subject lines, A/B testing video content and elements can be a valuable way to improve engagement and drive more views. By testing different video lengths, types, and thumbnails, you can gain valuable insights into what resonates with your audience and use those insights to refine your video strategy.

When conducting A/B testing, it’s important to test only one element at a time to ensure that you can accurately measure the impact of each change. Additionally, be sure to test your videos on a representative sample of your subscribers to ensure that your results are statistically significant.

By following these best practices and employing the right tactics, you can maximize the impact of your video content in your email campaigns and drive more engagement and views.


Email opens data can provide valuable insight into your audience’s behavior and preferences, allowing you to create targeted video content and email campaigns that drive more views. By using the tactics outlined in this article, you can increase engagement, improve open rates, and ultimately grow your audience.

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