How to Use Pages per Session Data to Increase Conversion Rate

27 Apr- 9 min read

As a website owner or digital marketer, one of the most important metrics to track is your website’s Pages per Session (PPS) data. PPS measures the average number of pages a user visits during one session on your website. Understanding this metric is crucial to optimizing your website for higher conversion rates. In this article, we will explore how to use PPS data to increase your website’s conversion rate and maximize your online presence.

Understanding Pages per Session Data

What is Pages per Session Data?

Pages per Session data is a metric that helps you understand how engaged your visitors are when they visit your website. It measures the average number of pages visitors view during a single session on your site. A session is defined as the period of time a user spends on your website in one visit or browsing session, from the initial pageview to the exit or time-out.

Understanding the Pages per Session data is crucial for website owners and digital marketers. It helps them to analyze and optimize website performance, and ultimately improve user experience. A high Pages per Session value indicates that users are spending more time on your website and are engaged with your content. On the other hand, a low Pages per Session value indicates that users are leaving your website quickly, which could be a sign of poor website design or irrelevant content.

Importance of Pages per Session Data in Conversion Rate Optimization

PPS data is important in conversion rate optimization because it gives you a window into your website’s user behavior. For instance, if your PPS is low, this could indicate that your website navigation or content is not user-friendly, leading visitors to leave quickly. On the other hand, high PPS can indicate that users are finding what they need and are exploring other areas of your website, making it more likely for them to convert.

Conversion rate optimization is the process of improving the rate at which website visitors take a desired action on your website, such as filling out a form, making a purchase, or subscribing to a newsletter. By analyzing Pages per Session data, website owners and digital marketers can identify areas of their website that need improvement and optimize them for better user engagement and conversion rates.

Additionally, Pages per Session data can be used to identify trends in user behavior over time. For example, if you notice a decrease in Pages per Session over a certain period, it could indicate a problem with your website that needs to be addressed. By identifying and addressing these issues, you can improve user engagement and ultimately increase your conversion rates.

Analyzing Your Website’s Pages per Session Data

As a website owner, you should always be striving to improve your website’s performance. One way to do this is by analyzing your website’s Pages per Session (PPS) data. PPS is a metric that measures the average number of pages a user views during a single session on your website. By analyzing this data, you can gain valuable insights into your website’s user behavior and make informed decisions to improve your website’s performance.

Identifying High and Low Performing Pages

One of the most important things you can do with your PPS data is to identify high and low performing pages on your website. High-performing pages are those with a high PPS rate, meaning users are spending more time on these pages and viewing more content. By identifying what makes these pages successful, you can replicate that across your website to improve overall performance. On the other hand, low-performing pages with low PPS rates can be examined for areas of improvement. You can identify the reasons why users are leaving these pages quickly and take steps to improve the user experience.

Recognizing Patterns and Trends

Patterns and trends can reveal a lot of information about your website’s user behavior. For example, if you notice that mobile users have a significantly lower PPS compared to desktop users, you can optimize your website’s mobile experience to improve PPS for this audience. This could involve implementing a responsive design or mobile-specific features to make it easier for mobile users to navigate your website and view more content. Similarly, if you notice that users from a particular geographic region have a higher PPS rate, you can tailor your content to better meet the needs and interests of that audience.

Segmenting Data by Traffic Source and Device Type

Segmenting your PPS data by traffic source and device type can also provide valuable insight into your website’s performance. For example, if your social media traffic has low PPS, you may want to consider revising your social media strategy to better align with your website’s goals. This could involve creating more engaging social media content that drives traffic to high-performing pages on your website. Additionally, if your mobile users are leaving your site quickly, you may want to consider implementing a responsive design or mobile-specific features to improve the user experience for this audience.

In conclusion, analyzing your website’s PPS data can provide valuable insights into your website’s performance and user behavior. By identifying high and low performing pages, recognizing patterns and trends, and segmenting your data by traffic source and device type, you can make informed decisions to improve your website’s performance and provide a better user experience for your audience.

Strategies to Increase Pages per Session

As a website owner, you know that increasing pages per session (PPS) is critical for improving engagement and driving conversions. In this article, we’ll explore some effective strategies to help you increase PPS and keep visitors on your site longer.

Improving User Experience and Navigation

One of the most important factors in optimizing PPS is user experience (UX). Your website should be designed to meet user needs and solve their pain points. Consider using a three-click rule, where users should be able to find what they need within three clicks on your site. This will help to ensure that your website is intuitive and easy to navigate.

Another key aspect of UX is design. Your website should have a clean and easy-to-navigate design, with logical menus and clear calls-to-action. This will help to guide users through your site and encourage them to explore more pages.

Creating Engaging and Relevant Content

Engaging and relevant content is another way to increase PPS. Unique and valuable content can keep users on your website longer, as they spend more time exploring and consuming your content. Consider creating video or infographics that are visually appealing and informative, or interactive content like quizzes and surveys to keep visitors engaged.

It’s also important to make sure that your content is relevant to your audience. Conducting audience research and creating buyer personas can help you to understand what your target audience is looking for and create content that resonates with them.

Implementing Internal Linking and Calls-to-Action

Internal linking is an effective way to increase PPS. By linking to other relevant pages within your site, users are more likely to spend more time clicking through and exploring your website. Additionally, calls-to-action can encourage users to take the next step on your website, further increasing PPS.

Make sure that your internal links and calls-to-action are relevant and helpful to users. For example, if you’re writing a blog post about a specific product, include a call-to-action that encourages users to learn more about that product or make a purchase.

Utilizing Personalization and Recommendations

Personalization and recommendations can also improve PPS. By offering personalized content based on a user’s browsing history or choices, you can entice visitors to explore more areas of your website. Additionally, providing product or content recommendations based on previous purchases or page views can further drive engagement and PPS.

Make sure that your personalization and recommendations are relevant and helpful to users. For example, if a user has previously purchased a product from your site, recommend related products that they may be interested in.

By implementing these strategies, you can increase PPS and improve engagement on your website. Remember to focus on user experience, create engaging and relevant content, implement internal linking and calls-to-action, and utilize personalization and recommendations to keep visitors on your site longer.

Measuring the Impact on Conversion Rate

Conversion rate is a critical metric for any website, as it measures the percentage of visitors who take a desired action, such as making a purchase or filling out a form. Improving your website’s conversion rate can have a significant impact on your bottom line, and one key factor in achieving this is optimizing your website’s page load speed.

Setting Up Conversion Goals and Tracking

It’s important to set up conversion goals and tracking to understand the impact that your efforts to improve PPS (page load speed) have on conversion rate. By tracking data with tools like Google Analytics, you can measure how a change in PPS affects bounce rate and conversion rate. This data can help you identify which pages on your website are performing well and which ones need improvement.

For example, if you notice that a particular page has a high bounce rate and low conversion rate, you may want to investigate why visitors are leaving the page without taking action. By analyzing the page’s content and design, you can make changes to improve PPS and encourage visitors to stay on the page longer.

Analyzing Conversion Rate Changes Over Time

As you make changes to your website to improve PPS, you should also measure the impact on conversion rate over time. This can help you make data-driven decisions about which strategies are working and where to direct your resources. By analyzing conversion rate changes over time, you can identify trends and patterns that can inform your optimization efforts.

For example, if you notice that your conversion rate is consistently higher on weekdays than on weekends, you may want to adjust your marketing campaigns to target weekday visitors more heavily. Alternatively, if you notice that your conversion rate drops after a certain point in the checkout process, you may want to simplify the checkout process to reduce friction and improve conversion rates.

Identifying Areas for Further Improvement

By measuring the impact of PPS on conversion rate, you can continually identify areas for further optimization. For example, if your PPS increases but your conversion rate remains low, you may need to refine your calls-to-action or product recommendations. Alternatively, if your PPS is already optimized but your conversion rate is still low, you may need to focus on improving your website’s overall user experience.

Ultimately, improving your website’s conversion rate requires a data-driven approach that takes into account a wide range of factors, from page load speed to user experience to marketing campaigns. By measuring the impact of PPS on conversion rate and continually optimizing your website, you can increase your chances of success and achieve your business goals.


Pages per Session (PPS) is an important metric that can help you identify areas of improvement for your website’s user experience and content. By analyzing PPS data and implementing changes to increase PPS, you can improve conversion rate and maximize your online presence. With these strategies and tools, you can create a data-driven approach to optimization that will yield strong results over time.

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