How to Use Pages Per Session Data to Increase User Retention

27 Apr- 9 min read

As a website owner or marketer, you are always looking for ways to improve user retention and engagement. Pages per session (PPS) is a metric that can provide valuable insights into how your website is performing in terms of user experience and content relevance. In this article, we will explore what PPS data is, why it is important, and how you can use it to increase user retention.

Understanding Pages Per Session Data

Before diving into the strategies, it’s essential to understand what PPS data is and its significance. PPS measures the average number of pages a user visits per session on your website. It is calculated by dividing the total number of pages viewed by the total number of sessions. For instance, if a user views ten pages during three sessions, their PPS is 3.33.

What is Pages Per Session?

Pages per session refers to the number of pages on average that visitors view during one session on a website. It’s a metric that reflects how many pages a user views during a session on a website. The metric is crucial as it helps website owners understand their audience’s behavior and preferences. By analyzing PPS data, website owners can identify which pages are most popular, which pages need improvement, and which pages are not receiving enough attention.

For example, suppose a website owner notices that the PPS for their blog section is much lower than the PPS for their product pages. In that case, it may indicate that the blog content is not engaging enough or that the blog’s layout and design need improvement. By analyzing PPS data, website owners can make data-driven decisions that can improve user engagement and increase website traffic.

Why is Pages Per Session Important?

The PPS metric is significant because it shows the site’s effectiveness in engaging users. The higher the PPS number, the more engaged the users are, and the more likely they are to convert, sign up for newsletters, and continue using the site. Low PPS figures indicate that there may be issues with site organization, content quality, or calls to action (CTAs), all of which need to be addressed to increase user engagement.

Moreover, PPS data can help website owners identify opportunities for cross-selling and upselling. For example, suppose a user is browsing a website’s product pages and has a high PPS. In that case, the website owner may want to display related products or offer a discount for purchasing multiple items. By doing so, website owners can increase their revenue and improve the user experience.

In conclusion, Pages per session is a crucial metric that website owners should pay attention to. By analyzing PPS data, website owners can identify areas for improvement, make data-driven decisions, and improve user engagement, ultimately leading to increased website traffic and revenue.

Analyzing Your Website’s Pages Per Session Data

The first step in using PPS to increase user retention and engagement is analyzing your website’s data to identify issues and opportunities for improvement. This section outlines ways to use PPS data to identify areas of your website that need attention.

Identifying High and Low Performing Pages

Start by segmenting your website into different pages to analyze which pages have the highest and lowest PPS. This will help you understand which pages are engaging your users the most and which ones need improvement. Pages with a high PPS can serve as a benchmark for what is working on your site, while pages with low PPS data require improvements in user experience, content relevance, or layout.

For instance, if your website is an e-commerce site and you notice that the product pages have low PPS data, it could indicate that users are not finding the product information they need or are not convinced to make a purchase. In this case, you could consider improving the product descriptions, adding customer reviews, or simplifying the checkout process to improve user experience.

Recognizing User Behavior Patterns

Understanding user behavior is critical to identifying areas for website improvements. Analyzing PPS data over time helps identify trends, such as increased PPS on a particular page, indicating improved user experience or relevance. Conversely, low PPS on particular pages imply the need for changes to the page structure or content.

For example, if you notice that users are spending less time on a particular page over time, it could indicate that the content is outdated or no longer relevant. In this case, you could consider updating the content or adding new information to keep users engaged.

Evaluating Traffic Sources

PPS data for different traffic sources can highlight opportunities for improving engagement. High PPS data from organic traffic suggests that your SEO strategy is effective, while low PPS data from referral traffic indicates that the referral source might not align with your site’s content or audience.

For instance, if you notice that users coming from social media have low PPS data, it could indicate that the content you are sharing on social media is not relevant to your audience. In this case, you could consider creating content that is more aligned with your audience’s interests or changing your social media strategy to reach a more relevant audience.

By analyzing your website’s PPS data, you can identify areas of improvement and make data-driven decisions to improve user engagement and retention.

Strategies to Increase Pages Per Session

Once you have analyzed your website’s Pages Per Session (PPS) data, the next step is to implement strategies to increase user engagement and retention. By increasing PPS, you can improve your website’s performance and increase revenue. In this section, we will outline several methods to increase PPS data.

Improving User Experience and Navigation

One of the most effective ways to increase PPS is to ensure that your website is easy to navigate. Providing clear menus, breadcrumbs, and internal links can help users find what they are looking for quickly and easily. A user-friendly website with a clear structure and logical layout improves the overall user experience and encourages users to keep browsing. Additionally, having a responsive design that works well on all devices can help keep users engaged and on your site for longer periods of time.

Creating Engaging and Relevant Content

Another way to increase PPS is to ensure that your website’s content is engaging and relevant to your target audience. Adding videos, graphics, and high-quality images to enhance your content can make it more appealing to users. Additionally, using relevant keywords or phrases can improve findability via search engines, which can drive more traffic to your site. By providing valuable and informative content, you can keep users engaged and encourage them to explore more pages on your site.

Implementing Internal Linking Strategies

Internal linking is another effective way to increase PPS. By linking to other relevant pages on your site, you can encourage users to move between pages, driving up PPS data. Using descriptive anchor text for internal links makes navigation more intuitive and user-friendly. Additionally, creating a site map can help users find content that they may not have otherwise discovered, which can also increase PPS.

Utilizing Calls-to-Actions and Content Upgrades

Including Calls-to-Actions (CTAs) on your site can encourage users to take action, increasing their engagement with your site. CTAs can be used to encourage users to sign up for a newsletter, download a whitepaper, or make a purchase. Additionally, content upgrades, such as downloadable guides, whitepapers, or checklists, provide added value for users and encourage them to spend more time on your site. By providing valuable content and incentives, you can keep users engaged and increase PPS.

In conclusion, increasing PPS is an important metric for website owners to track and improve. By implementing the strategies outlined in this article, you can improve your website’s performance and increase user engagement and retention.

Monitoring and Adjusting Your Approach

Ensuring that your website’s PPS (Pages Per Session) data is consistently high is crucial to the success of your online business. PPS data is a key metric that measures the number of pages a user views per session on your website. A high PPS indicates that users are engaged with your website and finding value in the content you provide. However, maintaining a high PPS requires ongoing effort, which involves monitoring and adjusting your approach regularly.

Setting Goals and Benchmarks

Setting realistic goals and benchmarks for your website’s PPS data is an essential step in monitoring your website’s success. By setting clear targets, you can track your progress over time and measure your success. It also enables you to identify what works and what needs to be improved to achieve your desired outcomes. For example, if your current PPS is 2, you can set a goal of increasing it to 3 within the next six months.

Setting benchmarks also helps you to compare your website’s performance with that of your competitors. You can use industry standards to set your benchmarks, or you can use your competitors’ PPS data as a benchmark to measure your website’s success.

Regularly Reviewing Your Data

Regularly reviewing your website’s PPS data enables you to identify changes and trends in user behavior, both positive and negative. It allows you to adjust your approach, content, and user experience design to keep users engaged and boost PPS data. For instance, if you notice a drop in your PPS data, you can analyze the data to identify the cause of the drop and make the necessary adjustments to improve it.

It is essential to review your PPS data regularly, at least once a week, to keep track of any changes in user behavior. You can use tools like Google Analytics to track your PPS data and identify trends over time.

A/B Testing and Iterating on Your Strategies

A/B testing is a powerful technique that allows you to compare PPS data under different conditions. It involves serving different versions of your website to users and comparing the PPS data between the two versions. A/B testing enables you to test various versions of a page, identify which one is the most effective, and make specific adjustments to increase user engagement.

Iterating on your strategies involves making small changes to your website and monitoring the impact on your PPS data. For example, you can change the color of your call-to-action button or modify the length of your blog posts to see if it affects your PPS data positively. By making small changes and monitoring the results, you can gradually improve your website’s PPS data over time.

In conclusion, monitoring and adjusting your approach regularly is crucial to maintaining a high PPS on your website. By setting goals and benchmarks, regularly reviewing your data, and A/B testing and iterating on your strategies, you can keep users engaged and boost your website’s PPS data.


Improving PPS data is crucial to increase user engagement, retention and lead generation. By understanding PPS data, analyzing it, implementing improvement strategies, and regularly monitoring it, you can improve user experience and increase user retention.

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