How to Use Social Shares Data to Increase Time on Site

27 Apr- 9 min read

In an increasingly fast-paced digital world, time on site becomes a critical key performance indicator (KPI) for online businesses. People abandon websites that do not hold their interest, and their dwell time is a significant factor in SEO rankings. Thus, business owners need to increase the time spent on their website while keeping audiences engaged. One tool in their arsenal is social shares data.

Understanding Social Shares Data

What is Social Shares Data?

Social shares data refers to the information generated by users who have interacted with website content and shared it on various social media platforms. The data tracks the number of social shares that articles, images, and videos receive on platforms like Facebook, Twitter, Instagram, and LinkedIn. Savvy digital marketers use social sharing analytics tools to monitor engagement metrics.

With the rise of social media, social shares data has become a crucial metric for businesses to track. It helps businesses understand how their content is being received by their target audience and whether it is resonating with them. This data can also help businesses identify which social media platforms are driving the most traffic to their website, allowing them to tailor their marketing efforts accordingly.

Why is Social Shares Data Important?

Social shares data is an essential metric for evaluating content engagement. It showcases how much people are connecting with the content shared on a website. Higher social shares mean that users find the content valuable enough to share it in their social media channels, leading to an increase in visibility, reach, and referral traffic. High social shares also indicate that the content is relevant and well-written, which builds social proof and credibility.

Furthermore, social shares data can help businesses identify which types of content are resonating with their audience. For example, if a business notices that their infographics are receiving more social shares than their blog posts, they can prioritize creating more infographics to drive engagement and traffic.

It’s important to note that social shares data should not be the only metric businesses rely on to evaluate their content’s success. While high social shares indicate that the content is resonating with the audience, it doesn’t necessarily mean that it’s driving conversions or sales. Therefore, businesses should also track other metrics such as click-through rates, bounce rates, and conversion rates to get a complete picture of their content’s effectiveness.

Analyzing Social Shares Data

Social media has become an integral part of our daily lives. It is a platform that connects people from different parts of the world and allows them to share their thoughts, ideas, and experiences. With the rise of social media, businesses and content creators have also started using it as a tool to reach out to their target audience. Social shares data is an essential aspect of measuring the success of a social media campaign. It encompasses various metrics that need to be analyzed to gauge website performance.

Identifying Key Metrics

There are several key performance indicators (KPIs) that content creators should focus on while analyzing social shares data. These include shares, likes, comments, views, reach, and engagement rate. Shares refer to the number of times a piece of content has been shared on social media platforms. Likes refer to the number of times a piece of content has been liked by users. Comments refer to the number of comments left on a piece of content. Views refer to the number of times a piece of content has been viewed. Reach refers to the number of unique users who have seen a piece of content. Engagement rate refers to the percentage of users who have engaged with a piece of content.

Using Social Media Analytics Tools

Several social media analytic tools are available to help content creators evaluate their social shares data. These tools provide insights on page and domain-level metrics, social platforms, engagement, audience demographics, and content performance, among others. BuzzSumo is a popular tool that provides insights into the most shared content on social media platforms. Hopper HQ is another tool that provides detailed analytics on Instagram posts. SocialPilot is a tool that allows users to manage multiple social media accounts and provides analytics on social shares data. Google Analytics is a free tool that provides insights into website traffic and user behavior.

Interpreting the Data

Interpreting social shares data can be a daunting task, especially for beginners. However, the focus should be on trends and patterns in the data. Content creators should look into their most popular content types, formats, times of day, and days of the week to analyze what resonates well with their audience. They should also look into the social network preferences of their audience to optimize their social media sharing tactics. By analyzing social shares data, content creators can create better content and improve their social media strategy.

Strategies to Increase Time on Site

Creating Engaging Content

One of the most effective strategies for increasing time on site is creating engaging content. High-quality content is an essential factor in website’s performance, and it can capture the attention of users, build interest, and lead to further engagement.

Engaging content can come in many forms, such as blog posts, videos, infographics, and podcasts. It should be informative, entertaining, and relevant to the target audience. By providing valuable content, businesses can establish themselves as thought leaders and attract a loyal following.

Moreover, businesses can use storytelling techniques to create emotional connections with their audience. Storytelling is a powerful tool that can evoke emotions, inspire action, and create a memorable experience for users. By incorporating storytelling into their content strategy, businesses can increase user engagement and time on site.

Encouraging Social Sharing

Engaging with users and encouraging social shares via social media channels can help business owners to gain visibility and attract a larger audience. Interactive social buttons on websites make it easier for users to share content at the click of a button, thereby increasing the chances of content going viral.

Businesses can also incentivize social sharing by offering discounts, freebies, or exclusive content to users who share their content on social media. This can not only increase user engagement but also drive traffic to the website and improve search engine rankings.

Optimizing User Experience

The user experience of the website plays a crucial role in maintaining user engagement. Users abandon websites that are slow, difficult to navigate, or not mobile responsive. To keep users engaged, businesses must optimize their website’s speed, structure, layout, and content to make the experience seamless and enjoyable. This can increase the time spent on a website and reduce the bounce rate.

Businesses can use various tools and techniques to optimize user experience, such as responsive design, fast loading times, clear navigation, and intuitive layout. They can also use A/B testing to experiment with different designs and layouts to find the one that works best for their audience.

Moreover, businesses can personalize the user experience by using data analytics to understand user behavior and preferences. By offering personalized recommendations, content, and offers, businesses can increase user engagement and time on site.

In conclusion, businesses can increase time on site by creating engaging content, encouraging social sharing, and optimizing user experience. By implementing these strategies, businesses can attract and retain users, build brand awareness, and drive conversions.

Leveraging Social Shares Data for Content Creation

In today’s digital age, social media has become a powerful tool for businesses to connect with their audience. Social media platforms like Facebook, Twitter, and LinkedIn enable businesses to share their content with a wider audience and track how well it performs. Examining social shares data can provide valuable insights that can help content creators to improve their content strategy and create more engaging content.

Identifying Popular Topics

One of the most significant benefits of examining social shares data is that it enables content creators to identify popular topics that resonate well with their audience. By analyzing which pieces of content have been shared the most, businesses can gain insights into what their audience is interested in and what type of content they want to read. Creators can use this data to supplement their content strategy, creating more of the content that their audience wants to read.

For example, if a business discovers that their audience is particularly interested in articles about social media marketing, they can create more content around this topic. This can help to attract more readers and increase engagement with their brand.

Analyzing Competitor Content

Another way that businesses can leverage social shares data is by looking deeper into the social shares data of competitor content. By analyzing their competitor’s most popular content, businesses can gain insights into what is working in their industry. They can see what type of content is resonating with their competitor’s audience and use this information to improve their own content strategy.

For example, if a business discovers that their competitor’s most popular content is video tutorials, they can create more video content to attract a similar audience. Alternatively, they may decide to take a different approach and create content that is more in-depth or offers a unique perspective on the same topic.

Tailoring Content to Your Audience

Social shares data also helps businesses to tailor their content to their audience’s preferences. By examining trends and patterns in the data, businesses can gain insights into their audience’s demographics, interests, and media preferences. Creators can incorporate these insights to make their content more personalized and engaging.

For example, if a business discovers that their audience is primarily made up of millennials who are interested in entrepreneurship, they can create content that speaks directly to this audience. They may decide to use more informal language, incorporate humor, and focus on topics that are relevant to this demographic.

In conclusion, leveraging social shares data can provide valuable insights that can help businesses to improve their content strategy and create more engaging content. By identifying popular topics, analyzing competitor content, and tailoring content to their audience’s preferences, businesses can attract more readers, increase engagement, and ultimately grow their brand.


Social shares data is a powerful tool that businesses can use to increase time on site and engagement with their audience. Analyzing social shares data and using the insights to optimize content creation strategies can drive traffic, increase user engagement, and attract a more significant audience.

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