How to Use Social Shares Data to Increase Video Views

27 Apr- 10 min read

Having your videos seen by as many people as possible is important, regardless of whether you are an established brand or a startup. One crucial metric that can help you achieve that goal is social shares. Understanding social shares data can help you maximize your video views and expand your online presence. In this article, we will discuss the importance of social shares data and how to use it effectively to increase your video views.

Understanding the Importance of Social Shares Data

While views are one way of measuring the popularity of a video, social shares provide an even deeper level of insights. Social shares data shows not only how many people have viewed your video but also how many people have shared it with their own social network. This is valuable information because it indicates whether your video is engaging enough for people to share it with others. In turn, increasing the number of social shares your video receives will increase its visibility and exposure to new audiences.

The Connection Between Social Shares and Video Views

Research has shown that there is a clear connection between social shares and video views. According to some studies, videos that have been shared on social media have higher view counts than those that have not. This means that a video’s social shares data can be used to predict the number of views it receives, providing an opportunity to improve your video’s reach and engagement.

Furthermore, social shares can also lead to an increase in engagement with your brand or organization. When people share your video, they are essentially endorsing your content and promoting it to their own network. This can lead to more followers or fans, as well as increased brand awareness.

How Social Shares Impact Your Online Presence

The number of social shares a video receives can also impact your online presence. The more shares your video has, the more likely it is to be seen by people who are not following you on social media. Additionally, social shares can boost your search engine rankings. This is because search engines often prioritize sites with higher social engagement rates. Therefore, by increasing your social shares, you can boost your video’s visibility and improve your online presence.

Moreover, social shares data can also help you understand your audience better. By analyzing the demographics of the people who are sharing your video, you can gain insights into who your target audience is and what type of content resonates with them the most. This information can then be used to create more targeted and effective marketing campaigns.

In conclusion, social shares data is a crucial metric for measuring the success of your video content. By understanding the connection between social shares and video views, as well as the impact of social shares on your online presence, you can develop a more effective video marketing strategy that will help you reach and engage with your target audience.

Analyzing Your Current Social Shares Data

The first step in using social shares data to increase your video views is to analyze your current data. You need to identify key metrics that you can track and use to improve your video’s engagement rates.

However, before diving into analyzing your data, it’s important to understand why social shares are important. Social shares are a reflection of how engaged your audience is with your content. The more shares, likes, comments, and clicks your videos receive, the more likely they are to be seen by a larger audience.

Identifying Key Metrics to Track

Before you can effectively analyze social shares data, you need to identify the key metrics to track. These metrics will differ between platforms, but some common ones include the number of shares, likes, comments, and clicks. By tracking these metrics, you can get a better understanding of how your videos are performing on different platforms and use that data to make improvements.

For example, tracking the number of shares can help you determine how many people are sharing your videos with their own followers, which can lead to more views and engagement. Tracking the number of clicks can help you determine how many people are actually clicking through to watch your videos, which can help you optimize your titles and descriptions to increase click-through rates.

Using Analytics Tools to Monitor Social Shares

There are many analytics tools available that can help you monitor your social shares data. Tools like Google Analytics and Hootsuite provide insights into your video’s performance on various platforms. These tools can help you identify trends in your social shares data, allowing you to adjust your strategy accordingly.

For example, if you notice that your videos are getting more shares on Twitter than on Facebook, you can adjust your promotion strategy to focus more on Twitter. Additionally, analytics tools can help you identify which types of content are performing best, allowing you to create more of that type of content to increase engagement.

Interpreting the Data for Actionable Insights

Once you have collected social shares data and analyzed it using analytics tools, it’s time to interpret that data. Interpretation provides actionable insights that can help you make informed decisions about how to increase your video views.

For example, if your social shares data shows that your videos are getting more engagement on Facebook than on Twitter, you can allocate more of your resources towards promoting your videos on Facebook. You can also use this data to determine which types of content are resonating best with your audience, allowing you to create more of that type of content to increase engagement.

In conclusion, analyzing your social shares data is a crucial step in increasing your video views. By identifying key metrics, using analytics tools, and interpreting the data for actionable insights, you can optimize your video promotion strategy and create content that resonates with your audience.

Strategies to Boost Social Shares and Video Views

After analyzing your social shares data, the next step is to implement strategies to boost your video’s social shares and views. Here are some strategies you can use:

Creating Shareable and Engaging Video Content

The only way to encourage people to share your video is by creating content that is worth sharing. Your video content should be engaging, informative or entertaining, and relevant to your target audience. But how do you make sure your video is shareable?

One way to create shareable content is to tap into the emotions of your audience. People are more likely to share content that makes them feel something, whether it’s joy, inspiration, or even anger. Think about how you can evoke emotions in your video to make it more shareable.

Another way to make your video shareable is to tell a story. People love stories, and if you can tell a compelling story in your video, people will be more likely to share it with their own network. Make sure your story is relevant to your brand and your target audience.

Optimizing Your Video for Social Media Platforms

To maximize your video’s reach and engagement, you need to optimize it for social media platforms. This means ensuring your video is the correct format and size required by each platform, using captions to make it more easily understood, and incorporating hashtags, mentions, and tags to help it become more discoverable.

But optimizing your video for social media platforms is just the beginning. You also need to understand the algorithms of each platform and how they prioritize content. For example, on Facebook, videos that are uploaded natively (rather than shared from another platform) tend to perform better. On Instagram, videos that are less than 60 seconds long tend to perform better. Make sure you understand the nuances of each platform to maximize your video’s reach and engagement.

Leveraging Influencers and Partnerships

Collaborating with influencers or other brands that share the same target audience as you can help increase your video views and social shares. But how do you find the right influencers or partners?

One way to find influencers is to use social media listening tools. These tools allow you to monitor social media conversations and identify people who are already talking about your brand or your industry. You can then reach out to these people and see if they would be interested in collaborating with you.

Another way to find influencers is to use influencer marketing platforms. These platforms allow you to search for influencers based on criteria such as location, niche, and audience size. You can then reach out to these influencers and see if they would be interested in collaborating with you.

When it comes to partnerships, look for brands that share the same target audience as you but are not direct competitors. For example, if you sell athletic wear, you could partner with a fitness app or a healthy food brand. By partnering with these brands, you can tap into their existing audience and increase your video views and social shares.

Implementing Social Media Best Practices

Creating a video is just the beginning of your social media journey. To ensure that your video reaches the maximum number of viewers and generates the desired results, you need to implement some best practices.

Encouraging User-Generated Content

One of the best ways to increase social shares and engagement is by encouraging user-generated content. This can include reviews, testimonials, or even user-generated videos. By featuring your followers on your social media channels, you can create a sense of community and foster positive relationships with your audience.

Encouraging user-generated content can also help to build trust in your brand. When people see that others are using and enjoying your product or service, they are more likely to trust you and consider using your offerings themselves.

Utilizing Hashtags and Trending Topics

Hashtags and trending topics are powerful tools that can help your video reach a wider audience. By adding relevant hashtags to your social media posts, you can increase the chances of your video being discovered by people outside of your immediate network.

Trending topics are another way to join larger conversations and increase the reach and exposure of your video. By staying up-to-date with the latest trends and news, you can position your video as a relevant and timely piece of content.

Scheduling and Timing Your Social Media Posts

Posting your video at the right time on social media can make a significant impact on your engagement rates. You should consider factors like time zones and the typical schedule of your target audience when scheduling your posts.

It’s also important to evaluate your past social shares data to understand the best times and days to post. By analyzing your social media metrics, you can identify patterns and trends that can inform your posting strategy.

In addition to scheduling your posts, you should also consider the frequency of your posts. Posting too frequently can overwhelm your audience, while posting too infrequently can cause your followers to lose interest. Finding the right balance is key to maintaining engagement and growing your social media presence.


By analyzing your social shares data and implementing strategies to boost social shares and views, you can take your video content to a new level of success. Remember, creating engaging and shareable content is only half the battle, optimizing your videos for social media platforms and using analytics to track performance is the key to achieving your goals. Use the tips discussed in this article to improve your social shares data and increase your video views.

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