Qualtrics vs Medallia

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17 Nov- 6 min read

Qualtrics vs Medallia 1

Another useful tool comparison like of Hotjar & Fullstory but of medallia vs qualtrics may come in handy for people who are looking for some smart solutions for their surveying activities and studying their users’ behavior and customer experience from feedback thought the polls and surveys or similar web activities.

Medallia vs Qualtrics: Intro

To begin with medallia qualtrics, there are some facts you should understand from start. While Medallia is designed to provide its users with a complete customer experience platform, they don’t actually offer specialized survey tools as Qualtrics does. All they do is allow users to create some customized surveys but do not really provide a wide variety of survey templates to support initial data collection events. Mind that.

Medallia vs Qualtrics: Similar Features

Medallia provides the world’s largest and most complex companies with the opportunity to create and deliver high levels of customer satisfaction. It helps companies collect customer feedback. Once a customer completes a survey, their feedback is immediately available and the company can take appropriate action.

Qualtrics is an online survey solution and a way to conduct research for companies of all sizes. The service is suitable for creating questionnaires and identifying customer satisfaction, as well as key marketing research points and indicators. The service allows you to manage employees based on what the client thinks and wants, this also applies to other members of the staff and management, consultants and many others.

Medallia vs Qualtrics: Unique Features

Qualtrics is a survey & form building tool designed to help businesses collect and analyze data with highly customizable surveys. Medallia is customer experience management software that provides survey features, as well as in app feedback and review features.

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Qualtrics vs Medallia, Source: Surveysparrow

Comprehensive experience management

For organizations looking for something more detailed and sophisticated than just a survey tool, there is one from Qualtrics. The company provides the most advanced research logic and sophisticated analysis for professional research. This software offers similar features to other tools but at a much higher level of analytics – reporting, analysis, and logistics on a whole new level of customization. This service is suitable for particularly demanding companies.

Medallia provides the world’s largest and most complex companies with the opportunity to create and deliver high levels of customer satisfaction. It helps companies collect customer feedback. To provide additional comments to the company that invited you to take the survey, you contact that company directly through the company’s customer service or website.

Customer segmentation

Medallia allows researching evolving customer journeys, and building moments that matter through effective segmentation of customer journeys and their effect analysis. Qualtrics vs medallia says that customer segmentation is an effective tool for businesses and allows to closely align your strategy and tactics with, and better target of your customers through a segmentation option.

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Medallia Journey Analytics

Predictive behavior analytics

You get the insights you need while avoiding days or weeks of tedious analysis with the help of Qualtrics. The truth is that Qualtrics Predicts iQ leverages deep learning neural networks in order to identify the customers and accounts likely to churn, and also provides the visibility to know what is driving that behavior. Medallia provided Medallia Experience Cloud workflow based on the Predictive NPS custom module that becomes an integral part of it. Medallia also applies Athena AI to use machine learning to discover data trends.

Audience panel services

100+ survey question types and 30+ graph types for easy reporting after being available with qualtrics medallia. With Qualtrics’ Online Panel distribution feature, you may send these survey types to a targeted group of people. With Medallia you may use your own panel or tap into our audience of 8 million+ respondents. Then, analyze the results in the regime of real time so you can rapidly identify and respond to trends.

Enterprise-grade security

According to Qualtrics current security statement, they offer ISO-27001, 27017, and 27018 certified. Thus, they also take the security of their client’s Data collection and information storage seriously. They also comply with GDPR, HITRUST, and FedRAMP.

Omnichannel CX management

Medallia has expanded its capabilities recently with its acquisition of Mindful, which is actually the global leader in contact center callback technology. It is now capable of covering every primary brand touchpoint which includes in-app feedback, reviews, online surveys, messaging platforms, call & chat recordings, IoT devices and IVR systems are out there.

Action management

Well in Medallia, customer service representatives hear and respond to the user’s feedback within the platform. They may also record the actions taken, whether or not the issue has been resolved, etc. In Qualtrics users do surveys, feedback, and polls using a variety of distribution means. If they need any help, they may approach the help desk with any issue.

Online review and reputation management

Qualtrics is excellent all around and has been the standard survey software among even some academic researchers for years for a reason. Speaking about Medallia reputation, since it has increased its annual revenues by 28.4% to $402 million in 2019, it is now expecting strong growth. Today, Medallia offers modest returns, the rapidly growing industry in which it operates, and the demand for its services.

Text Analytics

Due to the fact that Medallia has omnichannel Text Analytics capabilities, this is more than a constantly improving feature. In addition, it comes with Natural Language Processing and is supported by Athena AI which is described earlier. Text iQ – Text Analytics powered by Qualtrics iQ instantly analyzes open texts so you may understand what, in your customers’ and employees’ own words, matters the most.

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A Comment Cloud in Qualtrics

Medallia vs Qualtrics: Limitations

Medallia and qualtrics are having certain downsides. Let’s consider some usage minuses of each tool.

Qualtrics: Cons

For businesses, the main con of using Qualtrics is the cost. Qualtrics doesn’t publish its pricing for advanced packages. But if you deeply research, you will find out that it costs thousands of dollars a year for corporate usage.

Medallia: Cons

As Compared to Qualtrics, Medallia will be really tougher to set up and do business with.

Wrapping Up

The key difference between Medallia and Qualtrics will be the fact that the first one is a customer experience management software that provides survey features, as well as in app feedback and review features. Another one is a survey & form building tool designed to help businesses collect and analyze data with a highly customizable surveys library.

Users may find the most popular solutions with Qualtrics. These will be:

  • Quality Management.
  • Analytics & Omnichannel Listening.
  • Sales and Retention Intelligence.
  • Social Listening.
  • Digital Customer Service.

Medallia will deliver real-time customer insights to large enterprises similar to Qualtrics that are passionate about customer engagement. By capturing customer feedback and insights at scale, Medallia will also empower the companies to understand and act on the voice of their customers to the fullest. But the choice is yours.

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