Right after the customer’s team revealed a decrease in conversions, they went to Creabl to investigate real user interactions in recorded sessions. After watching several sessions, they found out that the password validator feature was broken in the registration form. It meant that users couldn’t complete the signup process.
The team needed only a few hours to fix a bug, and it helped them bring conversions back to life.
But it hasn’t ended here. After the bug has been fixed, the team has also decided to check an entire sales funnel to investigate if there are any other reasons for drops in conversions. It helps them to keep a thorough track of website health and get valuable user experience insights.
This team says that it has already become an obligatory part of their user testing process. After releasing new features, they conduct detailed research in Creabl. The team has shared that they usually watch nearly 100 recorded user sessions, takes notes, and leave comments right in the session recording for easier collaboration. Then, they brainstorm the best solutions and make the required user experience improvements.
At Creabl, we believe that real user sessions are one of the most significant and most trustworthy sources of invaluable insights about users, their experiences with your website, and reasons for decreasing conversions.
When watching user sessions, you can easily find out what needs improvement and what may affect your customer decision making processes. It helps you understand how you can become better for your customers and build long term relationships with them.
We are always happy to hear new stories from our users. Please, share them with us at email@example.com. Feel free to describe what you have found sweet, confusing, or even inconvenient – all your comments are extremely valuable for us.