Use session recording to see how visitors interact with your website

Website recording allows you to step into your visitor’s shoes and experience an entire online customer journey. You can empathize with users and feel the same excitement or frustration from browsing on your site. Such kind of a sensitive interaction between a brand and its audience will inspire you to attune UX design, navigation, and content to the consumer’s reality and actual needs.

You can record a session and playback it to find out areas of friction and customer disappointment. It allows you to clearly see website issues that are difficult to detect by other website analytics tools. All you need is to sit down, click on the Play button, and start absorbing trustworthy insights about UX design and target audience that will transform your website into an enjoyable experience.

You might notice that sometimes you need to change only a few words in a call-to-action to make it convert much better. Thus, A/B testing of elements like CTAs, pop-ups, product descriptions, and visuals has paramount importance for product success. Luckily, session recording tools enable you to run real-time user tests and check what elements drive the most engagement.

Web session recording enables you to collect visitor data based on visual insights and shape a detailed website optimization strategy. Forget poor UX design and customer support tickets with complaints about inconvenient site navigation. With session recording tools, you will be able to re-introduce yourself as a brand that puts online customer experience at the foremost and makes everything possible to match their expectations.

Many marketers use website session recording as a perfect tool for A/B testing. You can also test different on-page elements, such as CTAs, buttons, and marketing messages, to define which of them brings more conversions. These insights allow you not only to optimize your conversion funnels but also to rethink digital marketing on other channels. For example, the same CTAs will likely perform better in social media ads or web advertising banners.

User session recordings are easy to share and straightforward to watch. You can use them at meetings to quickly onboard other teammates and easily demonstrate website issues. It will keep both your team and clients well-informed on the problem so that they can suggest their optimization ideas. Session recordings will provide easy onboarding and let all stakeholders actively participate in creating a robust website optimization strategy.