Track user activity on a website

See exactly what your web visitors see and learn how you can optimize their experience

Would you like to know more about your users and how they interact with your website? Discover opportunities of web user tracking with Creabl to skyrocket your online business success and give online customers what they expect. Here we provide a brief overview of all the competitive advantages you can get with website user tracking tools.

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What is website user tracking?

Website user tracking is a practice that implies collecting qualitative data about user behavior on a website. Usually, companies monitor how visitors browse their websites to understand how they can improve user experience and visual design to make a website more convenient for customers. The more intuitive and exciting web experience you offer, the more likely visitors will come back to your brand to make a conversion.

The conversion generating process requires you to have a pixel-perfect website that provides a smooth flow of user interactions. Website tracking allows you to record user sessions and investigate what issues on your site may stop your visitors from completing a conversion.

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How does your business benefit
from website tracking?

With website tracking tools like Creabl, you can make discoveries that are impossible with any other web analytics software. It allows you to track user activity on a website that helps you get even more profound insights about your online customers and their real needs.

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Improve website functionality and performance

Track user interactions on your website to learn how people scan your content, investigate what makes them engaged or confused during an online journey, and research how they navigate between web pages. See to which CTAs they react, what buttons they click on, and what information on a web page they don’t pay much attention. All these discoveries will help you understand users and increase the overall performance.

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Level up your eCommerce

Would you like to learn why web visitors abandon your website when there is only one step to completing a purchase or sending a signup form? There may be many reasons, including poor UX, technical issues, unclear UI design, or unconcise text copy. You can track users on your website to monitor how they move throughout a sales funnel and see which web pages they are stuck on. Unlike Google analytics or other website analytics tools, Creabl can help you understand not only “where” but also “why” you lose conversions at a particular funnel step.

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Use website tracking to enhance marketing

Web tracking allows you to see how people react to different marketing elements in the UI and UX design. You can track user activity on a website to run A/B testing and investigate which CTAs, images, and messages perform better, so you can also use them in other marketing channels. It will help you examine the target audience’s behavior and preferences and build a more effective digital marketing strategy.

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Web user tracking regulations

Are you, maybe, wondering whether your website tracking tool complies with the GDPR and CCPA? It is a very smart question in today’s digital era. Companies care about meeting all these regulatory requirements to ensure their websites will not infringe on user privacy and take the risk of getting the penalty. However, using Creabl, you shouldn’t worry about it. Our tool doesn’t collect sensitive user data, so you can be sure that the information about your website visitors will not appear in the hands of the malefactors.

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FAQs about website user tracking

What user interactions can website tracking tools capture?

Creabl allows tracking clicks, taps, scrolling, and all mouse movements during a website user session. When users refresh web pages, a session is still being recorded so that you can watch a full visitor experience without any interruptions.

How to start website user tracking?

Getting started with Creabl is easy. You only need to place several lines of a Tracking Code on your website, and visitor tracking will start.

How can web user tracking help my business?

Website visitor tracking can help you conduct UX design research and get user behavior insights that allow you to encourage more purchases or signups, attract more visitors, produce more leads, and eliminate barriers to buying.

Ready to learn your insights?
Replay the full web visitor experience to see what they see