Blog articles
The customer effort score question is one of the most essential issues to deal with in your business context. Thus, it’s better to take a closer look at a technique, the CES index, which can also be used to measure consumer loyalty alongside more popular metrics like NPS or other as it provides valuable insights […]
When processing surveys, different methods of getting and analyzing information are used. Two methods that are often confused are quantitative and qualitative analysis. They do not imply the same or substitute each other, they rather complement each other. What assessment to give and how to use them correctly – this is the question of qualitative […]
Organizations and agencies may use website surveys to adjust policies, develop marketing strategies or feedback systems, and to better understand the needs of their visitors and make better decisions, etc. Traditionally, surveys were conducted via phone calls or by filling out paper forms, and processing the results was time-consuming. Now it’s changed. How to apply […]
Click tracking is a good way to improve your website conversion. Website click tracking can be set up so that users’ views are viewable on the analytics dashboard. For example, you may get information about available “Buy Now” buttons or click on a phone number or any other target actions. Let’s consider what click tracking […]
An eCommerce conversion funnel helps online store owners understand better their visitor’s customer journey. It’s an extensive series of stages that proceed through time: from learning how your website visitors move through your conversion funnel to analysing what you may optimize to make improvements. Now let’s find out what you can do to understand the […]
The sales funnel is, perhaps, a must-have for any marketing strategy today. How this instrument should look like and what to include in it – are quite individual for each and every business model, there may be some miscounts and inaccuracies. That is why sometimes we may observe a funnel drop within this or that […]
The truth is that both the marketing funnel vs. sales funnel should work together to gather as many leads as possible via the marketing funnel, grow your leads with both funnels, and then turn them into purchasers. You must constantly maintain and fuel your relationships with customers so that they return to you repeatedly via […]
Heatmap technology is the basis of one of the leading website heatmap tools created for digital and content marketers and others working on website & conversions improvements. It shows the most incredible efficiency in the range of website optimization cases. Let’s see why you should use them in your business. What’s the Website Heatmap definition? […]
Sales conversion is the ratio of actual customers to potential ones. In other words, it’s the proportion of those who bought a product or service, and not just inquired on them. According to the recent Forrester research, 96% of people who visit a website do not become buyers (customers, subscribers, etc). Thus, it’s no secret […]
